About MyReality

MyReality is the growth workspace for the team behind LIA, an assistant for Australian mortgage brokers. It brings outreach, broker conversations, content drafts and campaign reporting into one place. The daily command screen shows confirmed LIA activations against a target of 100 brokers each week, then points the team to follow ups and interested brokers who need help getting started.

The Content Factory helps prepare platform specific drafts. The team reviews claims and approves what is posted. A broker counts as activated only when someone records a meaningful action they completed inside LIA. Product usage events are not connected yet, so that count relies on manual confirmation.

MyReality is designed, built and operated in-house by the LIA team, and it is evolving alongside the product it promotes — new capabilities are added as the LIA growth operation grows.